Launching a new product or brand?
- Does it tap into a relevant pain point and resonate with consumers on an emotional level?
- Does it resonate with the right consumer?
- Is your new product idea strong enough to break the consumer’s habit of buying your competitors’ brands or categories?
Don’t let purchase intent kill your creative ideas! FreshLaunch™ can help you to present your product in a way that will capture your consumer’s attention and hold it – even with a low purchase intent score.
Are you adding a new variety or flavour to your product line, or adding new claims to the packaging? Don’t let a high purchase intent score lead you to make the wrong decisions; varieties with the highest purchase intent may not be the most profitable way to go for your business. Ask yourself… could this new product variety potentially cannibalize your core line of products?
FreshLine™ can tell you whether your product can break through the competitive clutter to complement, not cannibalize, your current line of products. It is based on simulating shoppers’ choice behavior, marrying discrete choice and concept testing in one powerful methodology.
New strategy? New advertising campaign? Is your strategy powerful enough to cut through the noise, grab attention, resonate emotionally and lay the groundwork for establishing new consumer habits?
We use a groundbreaking approach to benchmark and analyze the current actual clutter surrounding your target audience, to measure your product’s breakthrough potential and dig deep into message understanding and the strength of your insight. We focus on optimization and provide deep understanding of how you can change consumer behavior with your campaign, using predictive analytics and path modelling to forecast behavior change.
It’s likely you’ve already done a segmentation study, and aligned your organization around your main target. Maybe you also ran a long Usage and Attitude study a few years back. Yet you still have the sinking feeling that you’re losing touch with your target’s ever-changing needs and pain points.
Do you genuinely understand your targets’ desires? Can you accurately predict their next demand? Do you know what they feel about your brand, how engaged they are, and how they felt about their most recent interaction experience? Most critically, do you know what their habits are, and how to break or reinforce them?
FreshTarget™ is the next generation of segmentation + U & A study. Employing conjoint, CHAID and other hierarchical decision-making analytical techniques, it brings your understanding of your target to a whole new level, inspiring effective innovations and fresh communication strategies that will sustainably impact your target’s behavior.
Path to purchase / customer journey
The traditional path-to-purchase model is dead - but the new one seems to be too complex and tough to apply to the realities of your business. If this is your headache, it’s time to develop a Shopper Journey model specifically for your business, your brand and your target. FreshPath is based on combining in-depth ethnographic techniques with advanced analytics to reveal emotions, experiences and points of engagement on the consumer’s journey to purchasing your brand. This relevant, actionable model outlines real behavior in the real market – your market.